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Social Experiment to Raise Awareness

Here is a little social experiment that was conducted by The Pilion Trust Charity to see if people really did care about those less fortunate than ourselves. In this video we see a guy walking the streets of London firstly with a sign that appears to provoke quite a bit of negative reaction from the public and rightly so, but when the same person switches signs we see a some what less enthusiastic reaction from the people of London and I guess the real question is why?

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